Reflection on the Year

For my last blog post I have to write a reflection about what I have learned throughout the year based off of some objectives from our syllabus. One of our objectives was to explore ethical issues that marketing manager face. I feel like we really did not cover anything on this other than the fraud going on at Jay Peak right now. Even so it’s not directly related to marketing at all. However I feel that my blog discussed a huge ethical issue of how marketers exploit our emotions to make us feel things and buy their products.

With every business class that I take in school I feel like I take away nothing from each class. Not because I don’t pay attention, but because I am never taught anything new. For three summers I managed a stand up paddle board shop on long island. My boss and I worked hard from the very beginning working to establish a name for us. We both got national certifications so we could market ourselves as the only certified paddle board shop on long island. We created various social media’s to be able to share pictures and different events that were going on. Our target market was literally everyone, male, female, toddlers, moms, grandpas, and everything else. Anyone is able to paddle board and we pushed our hardest to target each and every different group. We created mommy and me events to bring out the little kids to get them exploring with their moms. We had teen nights every Tuesday where teenagers got discount rentals and we even cooked food for them.

I no longer work at the paddle board shop because I am trying to start my life here in Vermont. However here is the link to the facebook page that we had created. On average we grew about 250 likes every summer. On top of that we have 25 reviews of us, and all 25 are five star reviews.

 https://www.facebook.com/huntingtonsupshack/?fref=ts

Taking business classes in school can be helpful, but I have yet to learn anything in any of my classes that I haven’t already known from having real world experience. Marketing is not hard at all, you just have to be passionate about what you are trying to sell and make it happen.