When I look at the beauty and cosmetic industry I think of a
multi billion dollar industry that makes its money off of telling people they
need this to look beautiful. Fun fact, beauty products are just sold to help
you hide your insecurities, own up to your body and be proud of it. Another fun
fact, the beauty industry is so misleading about its products that some ads
have been banned in certain countries for being to fake. In fact a couple years
ago in the UK an add published by L’Oreal featured a photo shopped version of
Julia Roberts. It was banned by the advertising standard authority for being too
misleading. On the left is Julia Roberts, and on the right is her misleading self made by photo shop.
It just makes me sick to my stomach that people fall for ads
like this. Why else would people spend upwards of 200$ for a beauty product
unless they thought that these images were real. It blows my mind how twisted
this whole industry is in making us think that if we buy their stupid creams or
eye liners that we will look like them. Who cares!
One add that I found particularly funny was a mascara
commercial from cover girl that utilized Katy Perry. Pay close attention to
what comes onto the screen around 19 seconds.
Did you see it? At least this company doesn’t try to lie
about their products and say that Katy was wearing last inserts. Still though I
doubt that most people will see that because they are just drooling over Katy’s
eyes.
People should not be persuaded to buy a product to try and
look like a fake model in some add. We should be buying cosmetic products
because we like the way they smell or the way they feel. I’ve been buying the
same soaps and shampoo since I can remember not because of some ad, but simply
because in the store I smelt a variety of them and picked one that smelt great.
As a final ad I am going to leave you with this picture and
question. What is this picture trying to advertise?
http://images.pcworld.com/images/article/2011/07/lancomejuliaroberts-5200420.jpg
http://www.adwomen.org/wp-content/uploads/2009/02/pantene-print-ads-2.jpg
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